“YES” Fare Campaign

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We know how it is – your customers want to keep costs down, whilst also keeping their business travelers satisfied, safe and productive.

Business travelers value flexibility and convenience when it comes to their fares, with ancillaries and options to meet their personal needs. Ultimately, they want the best fare for them. At Sabre, we call this their YES fare.

We’re always benchmarking our performance to ensure we return the best fares, but this year we went one step further. We commissioned independent research from Dr. Fried & Partner. The study includes insights from Sabre customers and travel experts in 24 countries, and shows that:

  • 55% of travelers are looking for more than just a low fare
  • Business travelers are willing to pay up to 20% more for an improved experience

Your customers still need to keep costs low, but they also want flexibility incase their schedule changes. They’re often happy to pay for more for convenient flight times and preferred airlines. They may also add on priority boarding and lounge access to improve their business travel experience.

At Sabre, we’ve got you covered. We return the lowest fares 10% more often than Amadeus and 7% more often than Travelport. And did you know that 75% of our fares are offer ancillaries too? With such diverse fares available via our platform you can build business travel experiences that your customers really value you for.

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